If you look at the most popular movies released so far this year, and certainly the ones with the biggest marketing budgets, you might notice a trend. In fact, this isn’t much of a new development. In the past five years or so, superhero movies seem to have rapidly accelerated in terms of popularity and the rate that they’re being launched. But what’s happening here?
One thing’s for sure: comic book characters are firmly back in fashion, including many that never really cracked the mainstream until recently. The likes of Deadpool and Harley Quinn would have been barely known a couple of years ago for audiences who only know their comic book heroes and villains through big screen adaptations. Now they’re both set to be two of the most popular Halloween costumes of 2016, and their images (at least, those of their newest incarnations played by Ryan Reynolds and Margot Robbie respectively) have quickly risen to iconic status.
Perhaps some of this can be put down to nostalgia for comic books – simpler times, when entertainment was in the form of paper books (remember books?) and couldn’t be streamed over the internet. If you paid for a subscription, you had to wait at least a whole week for someone to literally deliver your next instalment to your door – a foreign concept to anyone raised on the likes of Hulu, Netflix and online piracy. So maybe not so much nostalgia, since most of the audience for these movies never got the memo about these characters the first time round. Then what? Continue reading “Why Superhero Movies Are Still Exploding In Popularity”